The 15 Percent Pledge's "Gifteen" Holiday Pop-up

The 15 Percent Pledge's "Gifteen" Holiday Pop-up

This holiday season, “put your money where the movement is and gift black .” Presented by the 15 Percent Pledge , on the corner of Lafayette & Spring Street in Soho stands the Gifteen Holiday Pop-up shop. Showcasing black-owned brands the refined space feels like a shoppable gallery, exhibiting a mix of high-end accessories, home decor, and art.

     

 
   To flourish, malls need to become customer-centric experience experts. We co-created with shoppers, across all age groups, to uncover what they are really looking for in a shopping experience. We also explore why malls are struggling to g

THE MALL STUDY

To flourish, malls need to become customer-centric experience experts.

Harry Potter NYC

Harry Potter NYC

This fall, skip the pumpkin patch and take a trip to Hogwarts! Now in Flatiron, you can travel to a realm out of this world, that of the wizarding world of Harry Potter NY.

The Tin Building Elevates the Food Hall to Michelin-Level Heights

The Tin Building Elevates the Food Hall to Michelin-Level Heights

New York City is known for its food, drinks, and entertainment. It’s the best city in the world to eat in, with devoted corners throughout the boroughs celebrating the best of the best. First, there was the west side’s Chelsea Market, then Eataly introduced a new type of food epicenter, and now the Tin Building in Seaport has elevated the multi-booth market to Michelin-level heights.

Soho's Target Marks the End of an Era

Soho's Target Marks the End of an Era

A new Target location has just opened on the corner of Houston and Broadway, officially marking something we’ve already known but have been afraid to state. Soho is dead

Google’s neighborhood stores promise the future of tech-related retail

Google’s neighborhood stores promise the future of tech-related retail

A little more than a year after they opened their Google flagship store in Chelsea, the tech giant introduced its second retail location in Brooklyn’s shopping hub, Williamsburg. Google’s first “neighborhood” brick-and-mortar store aims to represent the future of tech-related retail. The store's bright, sleek, and airy design feels friendly but uniform, with design nods appealing to the surrounding neighborhood’s style.

Bala Bangles Pop-Up

Bala Bangles Pop-Up

Bala, known for bringing the ankle weight to the 21st century with their “bangles”, opened a new pop-up to celebrate the launch of their new Balacize online fitness program and expanded line of products. Located on Spring Street across from the Alo flagship in Soho, their temporary space took cues from Glossier’s retail design strategy, creating a pop-up less like your run-of-the-mill store and more like a sculptural interactive installation. Now through September, go check out the space for yourself or sign up for their limited run of classes.

The Strangers Project

The Strangers Project

Tucked away from the hustle and bustle of the Westfield Mall in the landmark World Trade Center, lies a quiet respite for passersby to read and share. Welcome to the Stranger’s Project Exhibition.