MAKING CHANGE
A RETAIL BLOG
If you haven’t experienced the Jeffrey Deitch Gallery exhibition on 18 Wooster Street, this weekend is your last chance to marvel at Wonder Women. Curated by the Deitch Gallery’s Managing Director Kathy Huang, she presents thirty Asian American and diasporic women and non-binary artists' work representing their interpretation of wonder, self, and identity through figuration.
Strategically situated in the heart of Meatpacking, Instagram’s IRL Shop pop-up showcased its “greatest hit” for spring/summer, celebrating its favorite minority-owned small businesses in the home, beauty, and lifestyle categories.
Apartment therapy’s Small/Cool 2022 event may have resembled a typical interior design showcase from afar, but their utilization of new tech produced an innovative experience, amplifying their exhibition to a global scale.
Warhol-mania has been resurrected, with new exhibitions, documentaries, and shows coming out of the woodwork. We visited the current exhibition at the @BrooklynMuseum , Andy Warhol: Revelation, to experience the first master of brands' lifelong take on his faith, exploring themes of “life and death, power and desire, the role and representation of women, Renaissance imagery, family and immigrant traditions and rituals, depictions and duplications of Christ, and the Catholic body and queer desire.”
The pandemic has accelerated our dependence on Amazon’s fast, safe and easy shipment of virtually anything for most Americans. Since they’ve monopolized the home delivery market, they continue to trial and error IRL categories, hoping to seamlessly merge our reliance on their technologies, whether shopping online or in-store. We checked out a couple of their convenience, Amazon Go locations, and their hybrid Starbucks/Go store to see how they're attempting to bring more ease to in-store experiences.
Like their Millennial predecessors (Glossier, Casper, Away, Allbirds) leading the way from DTC to IRL, Parade has opened a concept store for a limited time on Soho’s main stretch of Broadway.
Where Parade's product & pricing is average, their community-sourced branding and in-store experience are superior.
There is nothing more recognizably NYC than hot dog stands, “showtime” subway performances, and bodegas. In the past couple of years, we’ve seen the trend of brands creating their own pop-up bodega to showcase their products. The juxtaposition of mixing high-end designs with the humble corner store aesthetic breeds an authentic and effective experience. Kith takes over a Carrol Garden’s corner store bodega to launch their collab with Kith Treats x Cheerios for one day only.
As we are (hopefully) transitioning to the endemic stage of the COVID era, more states are looking for ways to entice travel & tourism. Florida has notoriously been a travel destination during the pandemic; with its lax lockdown policies and mandates, as of 2022, the state has surpassed its pre-pandemic tourism levels.
The Palm Beaches of Florida, wanting to further their tourism sales, utilized design innovation and social media tactics to host a pop-up, bringing the Golden Age of Travel to Grand Central in NYC.
We are honored to announce that our recent brand campaign for Stamford Town Center has achieved the highest recognition in this year’s MarCom Awards, winning Platinum in the Print Advertising category, followed by winning Silver in the NYX MarCom Awards, just a few weeks later.
LEGO's new flagship store in NYC is every LEGO lover's dream. The store’s creators spent over two years developing the design and you will quickly understand why. They spent these years researching exactly what adults and children wanted when they took a trip to LEGO. Because of this initial discovery process, the store was designed with the intent of creating an immersive, more engaging experience for each customer - adding both digital and physical elements.
