MAKING CHANGE
A RETAIL BLOG
Viewing entries tagged
Store Design
A little more than a year after they opened their Google flagship store in Chelsea, the tech giant introduced its second retail location in Brooklyn’s shopping hub, Williamsburg. Google’s first “neighborhood” brick-and-mortar store aims to represent the future of tech-related retail. The store's bright, sleek, and airy design feels friendly but uniform, with design nods appealing to the surrounding neighborhood’s style.
The pandemic has accelerated our dependence on Amazon’s fast, safe and easy shipment of virtually anything for most Americans. Since they’ve monopolized the home delivery market, they continue to trial and error IRL categories, hoping to seamlessly merge our reliance on their technologies, whether shopping online or in-store. We checked out a couple of their convenience, Amazon Go locations, and their hybrid Starbucks/Go store to see how they're attempting to bring more ease to in-store experiences.
The Drama Book Shop is a case study of the value of in-person retail — and the critical role it can play in culture. So, as the retail industry grasps at straws to define its next chapter, let’s have a look at the five things we can learn from the Drama Book Shop–and what it tells us about creating value in brick and mortar experiences.
