MAKING CHANGE
A RETAIL BLOG
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Retail Design
A little more than a year after they opened their Google flagship store in Chelsea, the tech giant introduced its second retail location in Brooklyn’s shopping hub, Williamsburg. Google’s first “neighborhood” brick-and-mortar store aims to represent the future of tech-related retail. The store's bright, sleek, and airy design feels friendly but uniform, with design nods appealing to the surrounding neighborhood’s style.
Bala, known for bringing the ankle weight to the 21st century with their “bangles”, opened a new pop-up to celebrate the launch of their new Balacize online fitness program and expanded line of products. Located on Spring Street across from the Alo flagship in Soho, their temporary space took cues from Glossier’s retail design strategy, creating a pop-up less like your run-of-the-mill store and more like a sculptural interactive installation. Now through September, go check out the space for yourself or sign up for their limited run of classes.
Apartment therapy’s Small/Cool 2022 event may have resembled a typical interior design showcase from afar, but their utilization of new tech produced an innovative experience, amplifying their exhibition to a global scale.
The pandemic has accelerated our dependence on Amazon’s fast, safe and easy shipment of virtually anything for most Americans. Since they’ve monopolized the home delivery market, they continue to trial and error IRL categories, hoping to seamlessly merge our reliance on their technologies, whether shopping online or in-store. We checked out a couple of their convenience, Amazon Go locations, and their hybrid Starbucks/Go store to see how they're attempting to bring more ease to in-store experiences.
There is nothing more recognizably NYC than hot dog stands, “showtime” subway performances, and bodegas. In the past couple of years, we’ve seen the trend of brands creating their own pop-up bodega to showcase their products. The juxtaposition of mixing high-end designs with the humble corner store aesthetic breeds an authentic and effective experience. Kith takes over a Carrol Garden’s corner store bodega to launch their collab with Kith Treats x Cheerios for one day only.
The Drama Book Shop is a case study of the value of in-person retail — and the critical role it can play in culture. So, as the retail industry grasps at straws to define its next chapter, let’s have a look at the five things we can learn from the Drama Book Shop–and what it tells us about creating value in brick and mortar experiences.
