MAKING CHANGE
A RETAIL BLOG
Viewing entries tagged
Design Research
A little more than a year after they opened their Google flagship store in Chelsea, the tech giant introduced its second retail location in Brooklyn’s shopping hub, Williamsburg. Google’s first “neighborhood” brick-and-mortar store aims to represent the future of tech-related retail. The store's bright, sleek, and airy design feels friendly but uniform, with design nods appealing to the surrounding neighborhood’s style.
If you haven’t experienced the Jeffrey Deitch Gallery exhibition on 18 Wooster Street, this weekend is your last chance to marvel at Wonder Women. Curated by the Deitch Gallery’s Managing Director Kathy Huang, she presents thirty Asian American and diasporic women and non-binary artists' work representing their interpretation of wonder, self, and identity through figuration.
LEGO's new flagship store in NYC is every LEGO lover's dream. The store’s creators spent over two years developing the design and you will quickly understand why. They spent these years researching exactly what adults and children wanted when they took a trip to LEGO. Because of this initial discovery process, the store was designed with the intent of creating an immersive, more engaging experience for each customer - adding both digital and physical elements.
The Drama Book Shop is a case study of the value of in-person retail — and the critical role it can play in culture. So, as the retail industry grasps at straws to define its next chapter, let’s have a look at the five things we can learn from the Drama Book Shop–and what it tells us about creating value in brick and mortar experiences.
