JACK DANIEL'S GENERAL STORE
Turning Jack into a guest experience.
Deliverable: Full design documentation, merchandising strategy
Jack Daniel’s wanted to bring a unique experience to life in one of the hottest areas of Nashville, TN to celebrate the 150th anniversary. This was not going to be a bar experience, but rather a place that celebrated the brand itself through merchandise and historic paraphernalia. We developed custom fixturing that supported the brand values and a flexible merchandising system that allowed for easy product stories. The layout was designed to encourage meandering, with focal areas and large scale graphics to help guide guests to different areas of the store. We made the checkout area resemble a bar as a small wink to the real substance of the brand.
TEAM
KILLIAN MCILROY
Creative Director
BRIANNE DEROLPH