HARBOR INDUSTRIES
FROM MANUFACTURER TO DESIGN-LED BRAND
Deliverable: Brand Positioning, Brand Assets, Logo Design, Brand Standards
Harbor Industries is a retail fixture manufacturer. Looking to expand out of a commoditized price-based market, they chose to redefine their offer to include “strategy, design and build”, not just build. This shift required Harbor to rethink how they operate; changing processes, adding a strategy department and beefing up their design department. The brand underwent an overhaul of all communications, refocusing on results led by strategy and design. We co-created with the Harbor team to build a new service offering and brand story. From there, we built a modern brand language that supported their thought and design leadership position.
“Carl and his team were fantastic. They developed a remarkable brand for us, built on specific spaces in which we wanted to compete. A great collaboration!”
Brand Positioning Strategy
CONCEPTS
WE ARE HARBOR
TEAM
CARL RILEY
Director
KILLIAN MCILROY