Be brave. Be transparent. Embrace Radical Transparency.

Be brave.  Be transparent.  

Agencies are especially guilty of being more about "smoke and mirrors" with clients than being transparent with them and I would argue this leads to losing clients and employees. 

(Watch Carolyn Kopprasch talk about transparency)

Carolyn Kopprasch, Chief Happiness Officer of Buffer, shares how transparency in a business and in life translates into empathy.

To paraphrase Carolyn, building strong client relationships, sharing pricing structure and profit, making the right hires, being internally transparent with salaries, equity and especially self-improvement all have a magical effect on relationships promoting empathy between people inside and out of the company.

I believe in the power of empathy. I wonder how I can be more transparent with my partners and clients.

Brands interested in humanity and being real should look to transparency.

"Poet and fiction writer Benjamin Brindise will take us on a quest for transparency in an attempt to find the truth inside the lie."  Creative Mornings.

Benjamin talks about his journey to being vulnerable and truthful on stage and how that has liberated him and changed his work to be honest, real and transparent.  Overcoming his fear has gained him an audience, support and success.  People are interested in the truth. Brands seeking honest and human relationships can learn from Benjamin's lesson on transparency.  Being vulnerable and facing their fear of not being perfect will be an honest and transparent voice on stage that people are looking for and will respect. 

Benjamin Brindise (born 1987) is an American writer of fiction and poetry as well as a Teaching Artist at the Just Buffalo Literary Center.