Basar Kutlu

Brand & Marketing Communications Strategist

Basar is a creative brand marketing strategist with over 12 years of experience successfully planning, directing and executing integrated marketing efforts and strategic growth initiatives for domestic & international brands in retail, travel, consumer goods and consulting.

With a strong international business background and experience in leading global brand strategy, multichannel marketing activations, events and partnerships across 70+ countries, Basar is fearlessly devoted to growth and achieving results. From startups to global ventures, she is all in for creating experiences that get brands noticed and talked about.

Her work includes leading retail incubation and brand evolution of two venture concepts, developing omni-channel brand architecture and growth-oriented programming across in-store, digital, social and experiential platforms. She is currently helping direct-to-consumer brands, early-stage startups and small businesses scale through innovative digital marketing and media strategies with focus on digital transformation, multi-channel activations, media planning and brand analytics.

Basar holds a M.S. in International Business, M.A. in Law & Economics and B.S. in Business Administration with executive degree & certifications in Marketing Strategy from Cornell University and American Marketing Association.