STAMFORD TOWN CENTER
Deliverable: Brand Campaign in tune with the Local Culture
A family purchased a downtown mall in Stamford Connecticut and needed a brand campaign that would grab attention.
Through on-the-ground research in the local market, we were able to build key customer personas. This included cultural trends driving retail real estate and shopping behaviors.
Through our brand campaign work, we reconnected this property to the cultural moment and built instant relevancy, competitive differentiation and momentum for the brand.
We were honored to have our work on this brand campaign recognized with multiple awards in 2021, earning “Platinum” in both the MarCom and the Creativity International Design & Advertising Awards, along with winning “Silver” at the NYX Awards. You can read more about this recognition on our Awards page.
“From start to finish, working with the Riley Group was delightful. The team has mastered the creative process.They offer world-class design, engaging and clever copy, and flawless execution. We continue to receive compliments on their work.”
