To flourish, malls need to become customer-centric experience experts. We co-created with shoppers, across all age groups, to uncover what they are really looking for in a shopping experience. We also explore why malls are struggling to get it right and how becoming customer-obsessed, while also removing legacy leasing barriers, can truly change the game for retail centers.

Download the full article and top-line insights from our study here.

MALLS: SOMETHING FOR EVERYONE…or Nothing for Anyone?

We talked to five different customer groups about how the mall is failing them–and what would entice them to fall in love with it again. Find out what we learned here.

COULD SHAKING UP HOW LEASING TEAMS RENT OUT SPACE SAVE THE
MALL? We Think So.

If malls want to reclaim their crown, they need to use customer insights to target the perfect tenants–not fill up every storefront as fast as they can. Find out why in our latest study.

WHEN MALLS OFFER RELEVANT EXPERIENCES, the Internet Isn’t So Scary Anymore.

Learn how the right customer insights can help malls deliver customers joy that’s reserved for real life.

FAMILIES STILL CRAVE TIME AT THE MALL So Why Won’t They Go?

The answer is simple: too many malls aren’t making their customers' lives easier–or more fun. Here’s how shopping centers can turn that around.